Program for the reopening on September 4th

Program for the re-inauguration on September 4th.

Email greenzone@ecosystem.se for a personalized invitation.

Time Program
09.30 Coffee and mingle
10.00 Welcome to GreenZone
Per Carstedt and today’s moderator: Sverker Olofsson
10.15 Is a climate neutral Umeå 2040 possible?
Mikael Brändström, Development Director, Umeå Municipality
10.30 How is Umeå Energi working to future-proof the energy system in Umeå?
Jan Ridfeldt, CEO, Umeå Energi
10.45 Break with refreshments
11.00 GreenZone – can it be a model for sustainable urban development?
Per Carstedt, Founder, GreenZone
Johan Fjellström, Architect, Arkinova
Eva Henriksson, Landscape Architect, Thyréns
11.45 What does it mean for a large national chain to be part of a pilot project like GreenZone?
McDonalds, Circle K, Chop Chop, Ryds, Besikta and Däckpartner
12.15 Lunchtime
13.00 How difficult is it to build sustainably? A builder’s perspective.
Ulrik Wållberg, CEO, Selbergs entreprenad
13.10 Sweden has fantastic potential to develop more clean and cheap solar energy, but we must release the handbrake.
Anna Werner, CEO, Swedish Solar Energy Association
13.40 Changing behavior – acceptance and norms.
Annika Nordlund, Associate Professor, Head of Department of Psychology, Umeå University
14.00 Panel discussion: Why is the Swedish transition to a sustainable future moving so slowly?
Anna Werner, Swedish Solar Energy – Annika Nordlund, Umeå University – Jan Ridfeldt, Umeå Energi – Mikael Brändström, Umeå Municipality – Per Carstedt, GreenZone – Sara Thor, Umeå School of Architecture
14.45 Tour of GreenZone with architect and landscape architect for those who wish.